It's not always clear skies and unobstructed sailing...but these are never reasons to stop. Lessons learned are a component of the grand experiment of life...pessimists call this phenomena, "failures," and my response is, "And what have you done in your life that was the purest, most tender part of your soul that you had the balls to do?"
Well, I have something to share with you. Recently, I learned A LOT of lessons in my first huge social media ad campaign for my online course a few weeks ago.
Following recommended steps, I went for it and put my stuff out there with segments of the digital space that I felt would be a good match for my message and soul work.
I was amazed at the number of people who signed up for the free offer and even more excited that it was mirroring slightly above industry average for this type of activity. I blessed each person who signed up with the hope that this would be something that would make their heart sing and provide some wellspring of help that they were seeking.
"Im doing it! I'm actually doing this business thing!" High five, Joy!!!
I imagined being able to frame the first paying course client's Paypal payment to be displayed in my office, similar to how brick and mortar businesses display their first dollar paid for their goods.
So, I checked the automated email platform for each person's progression through the marketing and educational funnel, then held my breath and held it...until I woke up on the ground gasping for air.
No one purchased the course.
Rather than wallowing in the dramatic, hopeless despair of "Nobody wants my gift! What an embarrassing waste of time! How did I ever think I could do this?, What's the point of living?," I allowed myself to sit there until it passed (released itself out of my space) until room became available for curiosity without judgement or desperation to learn about the behavior of those who engaged with the ads, what parts of the country responded to the ad, what times of the day were best for people to look at them, and what types of people were those who, upon further analysis, were those I didn't want to work with.
And my suspicions that standard marketing practices are all ass backwards for me as a soul. It didn't resonate in a way where people wanted to lean in, it was in the point of view that was just another piece of clutter that didn't deserve any buy-in from those beautiful people who signed up. I don't blame them.
I missed the mark of tweaking those marketing standards to the way I thought would work the best way I could. I really did try my best with what knowledge I had at that time.
So, the thing is, even when any of us do our truest best in a way that aligns with our personal integrity, things won't always work out the way we hope....and the important thing is to keep going because even though this time didn't work, doesn't mean that the next evolution will fail too.
Einstein said, "You never fail until you stop trying."
I may be delusional but something tells me there is merit in where my soul's work is leading me to in a way that can be helpful to the right people who are seeking the exact solutions I've come up with.
But, I needed help. I needed help from someone who had the same philosophy about business being bigger than just one person because its intention is larger than just some ego-based, fear and scarcity driven commodity.
Believe me, I thought I was diligent in searching out for the right mentors...and I did find many who were helpful. But I need something else now. The carpet has unrolled to reveal my next step that was unknown to me until I had taken (the wrong) action even though it was with the best intentions.
So, as things go, I tried to retrieve an email for a female marketer I thought was a good match for this phase of my business and curiously, all of the links to her services were broken. I was so distraught that I was shut out from my one last hope for the next step.
So, I Googled like crazy because I knew she wasn't out of business and came across another marketing expert who had interviewed this woman in his work and after looking at his work, I found that HE was the one I was looking for.
Weird, right? I would have never found this guy had fate not stepped in and redirected me to his home page.
I guess why I'm sharing this with you is this:
- Feel disappointments deeply so that they can be heard and then be released - it won't stick around to pop up to haunt you if you do this. It's natural to feel like shit when things don't go right. And you don't need to be afraid that you'll be stuck in the abyss while you process this information. The universe is not cruel but it does leave room for us to be human. So be it fully.
Our bodies move more slowly than our analytical/logical minds do and far more slowly than our limitless souls. Give it its proper space so that everything can come back into harmony.
And don't try to help with artificially forced positive happy thoughts - you slow down the process when you do.
- There are always endless ways of doing things, even ways that no one else is doing them...stay true to your uncompromised spirit and what you need for your next step, whether it's a hand to help you up or an idea popping into your head, will show up.
There are many ways to fly, like the image above....you can take a plane, a hot air balloon, or tether to a flock of birds. Some options may not seem plausible, but if the one you "know" is right for you isn't in front of you right now, it will show up.
Stay true to yourself and do it your way. There is way too much of people in the herd doing the same thing and it's tiresome. Remember, your beauty is unique to you.
- Know that it's ok, that you're ok and you will always be ok...in fact, you're better than ok. You're marvelous for willing to do your thing, so keep on going even if things don't turn out the way you thought they might. I won't judge you. I'm going to be laughing with you after you tend to your tender spots and encouraging you to keep on learning and doing. In some ways, despite each of our paths being unique, we're all in this together.